Multibase GmbH are an established SaaS company in Germany, specialising in data analysis and providing integrated customised dashboards and reports. This enables clients to fully ‘join the dots’ in the data across their business and make truly informed decisions.
Multibase were looking to grow their profile using ads on the Meta platforms – Facebook and Instagram. I was tasked to come up with three variations for headline and description, with a solid, hook-problem-solution-CTA structured primary text. Ads were to drive traffic to a landing page for their free Data-Driven Growth Assessment page to generate new leads.
The final ads they ran are shown above, and I also supplied my own mock-ups when submitting the copy, shown below. I like to continually create mock-ups as I work on ad copy (using images grabbed from their website), to get the feeling for how it will look and read in its final context.
As this project is still relatively fresh, I am waiting for feedback on the CTR and responses as I write (and I’d rather not include the PDF of the copy here). But I did enjoy getting this feedback from them following my final tweaks:
“Thank you so much for your thoughtful message and for all the effort you put into the ad copy. Your understanding of our business and target audience really shines through in your work. We’re excited to see how the ads perform and will definitely keep you updated on the results.”