Writing copy for property brochures is an art where you need to find the perfect balance between attractive features, … [Read more...]
7 Key Questions You Should Ask Clients
How do you get the right answers when starting on a new project? Make sure you’re asking the questions your clients … [Read more...]
Headline Templates to Crush Creative Blocks
Stumped for headline ideas? Struggling to create something snappy and concise? Check out these formulas below and see … [Read more...]
The Famous Drunk Cold Email and Why It Is So Effective
It was the email that changed Jon Buchan’s life, but underneath the disruptive humour, was there more than meets the … [Read more...]
Copywriter’s sketches – seeing words work as I write
How I show clients what I had in mind when putting together the copy for their web pages. This might … [Read more...]
Mini-blog round-up, AKA a drive to post more often…
...which worked, for a while! Earlier this year, I started a series of mini-posts on Linkedin and my Look Here page … [Read more...]
Summer 2018 Round-up
A window onto my personal world in copywriting and creative work. General comment How did you find the summer? For … [Read more...]
The Fast-Great-Cheap Conundrum
Cheap, fast, AND great? You're right - it's too good to be true. You've no doubt all seen this before, but for me it … [Read more...]
Monthly round-up: June
A window onto my world in copywriting and creative work. In general… Outreach continued this month – apologies to all … [Read more...]
Monthly round-up: May
A more personal window on my world in copywriting and creative work. In general… This month has definitely been about … [Read more...]
Get In The Paper – Why A Great Press Release Matters
The whole point of a press release is to get media coverage for whatever you are trying to promote. So, why not make it … [Read more...]
Is Your Landing Page Letting Your Ad Traffic Down?
You’re running ads on Facebook, Google or elsewhere which attract plenty of click-throughs. But your conversion rate is … [Read more...]
Monthly Round-up: April
A slightly personal window on my world in copywriting and creative work. General comment April was definitely a game … [Read more...]
Monthly Round-up: March
A more personal window on my world in copywriting and creative work. General comment March started with the big … [Read more...]
Progressive Procrastination – The Guilt-free Way to Zone Out From Work
Dedicated to all those out there whose minds keep wandering… You’re trying to work. You know you should work. For … [Read more...]
The All-New Monthly Round-up: February
Hey, I decided to try a monthly news post. In general… After an intense January, working on longer website projects … [Read more...]
5 Ways Your Potential Customers Are Like Cats
Furry? Whiskers? Fluffy tail? No. Temperament. They’re all about ‘What’s In It For Me?’ Cats, like … [Read more...]
The Power Of Why – How Drilling Down To The Core Motivation Makes For Great Copy
Finding the roots of your reader’s desires. When coming to write copy, many people have a great topic but stumble … [Read more...]
What This Copywriter Does While Others Are Watching TV Or Sleeping
Some things you do just for the hell of it... Yes, sorry, I've been quiet on this blog for way too … [Read more...]
Why You Need To Invest In A Copywriter For Your Blog Posts
Cheap copy is the most expensive mistake you’ll make. There are many people that think you only need to pay a … [Read more...]