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doug@lookherewriting.com

07982 938538

Monthly Round-up: March

Monthly Round-up: March

1st April 2018

A more personal window on my world in copywriting and creative work. General comment March started with the big … [Read more...]

Progressive Procrastination – The Guilt-free Way to Zone Out From Work

Progressive Procrastination – The Guilt-free Way to Zone Out From Work

29th March 2018

Dedicated to all those out there whose minds keep wandering… You’re trying to work. You know you should work. For … [Read more...]

The All-New Monthly Round-up: February

The All-New Monthly Round-up: February

1st March 2018

Hey, I decided to try a monthly news post. In general… After an intense January, working on longer website projects … [Read more...]

5 Ways Your Potential Customers Are Like Cats

5 Ways Your Potential Customers Are Like Cats

21st February 2018

Furry? Whiskers? Fluffy tail? No. Temperament.   They’re all about ‘What’s In It For Me?’ Cats, like … [Read more...]

The Power Of Why – How Drilling Down To The Core Motivation Makes For Great Copy

The Power Of Why – How Drilling Down To The Core Motivation Makes For Great Copy

7th February 2018

Finding the roots of your reader’s desires.  When coming to write copy, many people have a great topic but stumble … [Read more...]

What This Copywriter Does While Others Are Watching TV Or Sleeping

What This Copywriter Does While Others Are Watching TV Or Sleeping

8th September 2017

Some things you do just for the hell of it...   Yes, sorry, I've been quiet on this blog for way too … [Read more...]

Why You Need To Invest In A Copywriter For Your Blog Posts

Why You Need To Invest In A Copywriter For Your Blog Posts

19th June 2017

Cheap copy is the most expensive mistake you’ll make.   There are many people that think you only need to pay a … [Read more...]

21+ Things A Copywriter Does When Working On Your Words [notes for a presentation]

21+ Things A Copywriter Does When Working On Your Words [notes for a presentation]

25th May 2017

My networking group made me do a presentation about copywriting. Once a month, one of us has to do one about their … [Read more...]

Why You Should Share Your Knowledge [An Open Letter]

Why You Should Share Your Knowledge [An Open Letter]

8th May 2017

To anyone who is new to website content creation and worried about giving their knowledge and advice for free. Don’t be … [Read more...]

7 Music Artists To Get Your Brain In The Writing Zone

7 Music Artists To Get Your Brain In The Writing Zone

28th March 2017

The music I use to get my mind in gear for writing.     It's about music, so this blog post is … [Read more...]

10 Great Free Tips on How and Why You Can Create the Best Blog Post Ever!

10 Great Free Tips on How and Why You Can Create the Best Blog Post Ever!

15th March 2017

The clue is in the title. Nine of the tips are there, listed above, although maybe not in the right order. Those are … [Read more...]

Quick UX Tip: Rinse Those Testimonials & Forum Posts

Quick UX Tip: Rinse Those Testimonials & Forum Posts

6th March 2017

Getting real data from real people commenting online is one of the most powerful pieces of research you’ll … [Read more...]

Why You Shouldn’t Ask A Copywriter About ROI

Why You Shouldn’t Ask A Copywriter About ROI

27th February 2017

When it comes down to it, no matter what a copywriter’s history is, they can’t guarantee success. They can only … [Read more...]

Citations or Listings – Quick SEO Tip #1: Make Sure Your Business Shows Up Everywhere

Citations or Listings – Quick SEO Tip #1: Make Sure Your Business Shows Up Everywhere

20th February 2017

Getting Google to see your business or organisation as an entity it can trust.   In the US, they call … [Read more...]

How To Turn Bad Website Copy Into Writing That Wins People Over

How To Turn Bad Website Copy Into Writing That Wins People Over

13th February 2017

Take a look at your website. Are you encouraging inbound enquiries? When your readers, potential clients or customers … [Read more...]

How To Have A Number 1 The Easy Way: SEO vs The KLF

How To Have A Number 1 The Easy Way: SEO vs The KLF

6th February 2017

On first glance, The KLF and SEO don’t have much in common. But both things worked by developing the same … [Read more...]

The Profile Photo: What You Need To Know Not To Do

The Profile Photo: What You Need To Know Not To Do

30th January 2017

Or: The Photos I Left Out Or: Avoid trying to be too clever with your profile photo.   As a creative person, … [Read more...]

Why Companies Need A Digital Marketing Plan

Why Companies Need A Digital Marketing Plan

27th January 2017

In a world where everything is moving from print to online, you can’t avoid it. Five years ago, this was still an … [Read more...]

“What Does A Copywriter Do Again?”

“What Does A Copywriter Do Again?”

16th January 2017

It's a question I get from friends, family, acquaintances and some business people too. You wouldn’t believe how often I … [Read more...]

SEO – A 3×3 Guide In Simple Terms

SEO – A 3×3 Guide In Simple Terms

9th January 2017

You might think SEO, or Search Engine Optimisation, is a dark art or something best left to web content writers with … [Read more...]

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Monthly Round-up: March

Progressive Procrastination – The Guilt-free Way to Zone Out From Work

The All-New Monthly Round-up: February

5 Ways Your Potential Customers Are Like Cats

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