A more personal window on my world in copywriting and creative work. General comment March started with the big … [Read more...]
Progressive Procrastination – The Guilt-free Way to Zone Out From Work
Dedicated to all those out there whose minds keep wandering… You’re trying to work. You know you should work. For … [Read more...]
The All-New Monthly Round-up: February
Hey, I decided to try a monthly news post. In general… After an intense January, working on longer website projects … [Read more...]
5 Ways Your Potential Customers Are Like Cats
Furry? Whiskers? Fluffy tail? No. Temperament. They’re all about ‘What’s In It For Me?’ Cats, like … [Read more...]
The Power Of Why – How Drilling Down To The Core Motivation Makes For Great Copy
Finding the roots of your reader’s desires. When coming to write copy, many people have a great topic but stumble … [Read more...]
What This Copywriter Does While Others Are Watching TV Or Sleeping
Some things you do just for the hell of it... Yes, sorry, I've been quiet on this blog for way too … [Read more...]
Why You Need To Invest In A Copywriter For Your Blog Posts
Cheap copy is the most expensive mistake you’ll make. There are many people that think you only need to pay a … [Read more...]
![21+ Things A Copywriter Does When Working On Your Words [notes for a presentation]](https://i2.wp.com/www.lookherewriting.com/wp-content/uploads/2017/05/typewriter-keys.jpg?resize=346%2C231&ssl=1)
21+ Things A Copywriter Does When Working On Your Words [notes for a presentation]
My networking group made me do a presentation about copywriting. Once a month, one of us has to do one about their … [Read more...]
![Why You Should Share Your Knowledge [An Open Letter]](https://i0.wp.com/www.lookherewriting.com/wp-content/uploads/2017/05/Knowledge-sharing.jpg?resize=346%2C231&ssl=1)
Why You Should Share Your Knowledge [An Open Letter]
To anyone who is new to website content creation and worried about giving their knowledge and advice for free. Don’t be … [Read more...]
7 Music Artists To Get Your Brain In The Writing Zone
The music I use to get my mind in gear for writing. It's about music, so this blog post is … [Read more...]
10 Great Free Tips on How and Why You Can Create the Best Blog Post Ever!
The clue is in the title. Nine of the tips are there, listed above, although maybe not in the right order. Those are … [Read more...]
Quick UX Tip: Rinse Those Testimonials & Forum Posts
Getting real data from real people commenting online is one of the most powerful pieces of research you’ll … [Read more...]
Why You Shouldn’t Ask A Copywriter About ROI
When it comes down to it, no matter what a copywriter’s history is, they can’t guarantee success. They can only … [Read more...]
Citations or Listings – Quick SEO Tip #1: Make Sure Your Business Shows Up Everywhere
Getting Google to see your business or organisation as an entity it can trust. In the US, they call … [Read more...]
How To Turn Bad Website Copy Into Writing That Wins People Over
Take a look at your website. Are you encouraging inbound enquiries? When your readers, potential clients or customers … [Read more...]
How To Have A Number 1 The Easy Way: SEO vs The KLF
On first glance, The KLF and SEO don’t have much in common. But both things worked by developing the same … [Read more...]
The Profile Photo: What You Need To Know Not To Do
Or: The Photos I Left Out Or: Avoid trying to be too clever with your profile photo. As a creative person, … [Read more...]
Why Companies Need A Digital Marketing Plan
In a world where everything is moving from print to online, you can’t avoid it. Five years ago, this was still an … [Read more...]
“What Does A Copywriter Do Again?”
It's a question I get from friends, family, acquaintances and some business people too. You wouldn’t believe how often I … [Read more...]
SEO – A 3×3 Guide In Simple Terms
You might think SEO, or Search Engine Optimisation, is a dark art or something best left to web content writers with … [Read more...]