Look Here Copywriting & Website Content

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doug@lookherewriting.com

07982 938538

headline gaffe

Headline Templates to Crush Creative Blocks

4th January 2019

Stumped for headline ideas? Struggling to create something snappy and concise? Check out these formulas below and see … [Read more...]

drunk cold letter

The Famous Drunk Cold Email and Why It Is So Effective

2nd January 2019

It was the email that changed Jon Buchan’s life, but underneath the disruptive humour, was there more than meets the … [Read more...]

copywriter sketches

Copywriter’s sketches – seeing words work as I write

21st December 2018

How I show clients what I had in mind when putting together the copy for their web pages.   This might … [Read more...]

meta descriptions

Mini-blog round-up, AKA a drive to post more often…

18th December 2018

...which worked, for a while! Earlier this year, I started a series of mini-posts on Linkedin and my Look Here page … [Read more...]

Summer 2018 Copywriting

Summer 2018 Round-up

3rd September 2018

A window onto my personal world in copywriting and creative work. General comment How did you find the summer? For … [Read more...]

Fast Cheap Great

The Fast-Great-Cheap Conundrum

13th August 2018

Cheap, fast, AND great? You're right - it's too good to be true. You've no doubt all seen this before, but for me it … [Read more...]

Pug dressed as unicorn

Monthly round-up: June

2nd July 2018

A window onto my world in copywriting and creative work. In general… Outreach continued this month – apologies to all … [Read more...]

Monthly round-up: May

1st June 2018

A more personal window on my world in copywriting and creative work. In general… This month has definitely been about … [Read more...]

use a press release to shout about good news

Get In The Paper – Why A Great Press Release Matters

21st May 2018

The whole point of a press release is to get media coverage for whatever you are trying to promote. So, why not make it … [Read more...]

Landing page copywriting

Is Your Landing Page Letting Your Ad Traffic Down?

4th May 2018

You’re running ads on Facebook, Google or elsewhere which attract plenty of click-throughs. But your conversion rate is … [Read more...]

a copywriter's desk, maybe

Monthly Round-up: April

30th April 2018

A slightly personal window on my world in copywriting and creative work. General comment April was definitely a game … [Read more...]

Monthly Round-up: March

1st April 2018

A more personal window on my world in copywriting and creative work. General comment March started with the big … [Read more...]

Procrastination

Progressive Procrastination – The Guilt-free Way to Zone Out From Work

29th March 2018

Dedicated to all those out there whose minds keep wandering… You’re trying to work. You know you should work. For … [Read more...]

copywriting at home

The All-New Monthly Round-up: February

1st March 2018

Hey, I decided to try a monthly news post. In general… After an intense January, working on longer website projects … [Read more...]

cats like customers?

5 Ways Your Potential Customers Are Like Cats

21st February 2018

Furry? Whiskers? Fluffy tail? No. Temperament.   They’re all about ‘What’s In It For Me?’ Cats, like … [Read more...]

asking why for headlines

The Power Of Why – How Drilling Down To The Core Motivation Makes For Great Copy

7th February 2018

Finding the roots of your reader’s desires.  When coming to write copy, many people have a great topic but stumble … [Read more...]

Doctor Who vs Radio 1 novel

What This Copywriter Does While Others Are Watching TV Or Sleeping

8th September 2017

Some things you do just for the hell of it...   Yes, sorry, I've been quiet on this blog for way too … [Read more...]

cheap copy writing

Why You Need To Invest In A Copywriter For Your Blog Posts

19th June 2017

Cheap copy is the most expensive mistake you’ll make.   There are many people that think you only need to pay a … [Read more...]

classic copywriting image

21+ Things A Copywriter Does When Working On Your Words [notes for a presentation]

25th May 2017

My networking group made me do a presentation about copywriting. Once a month, one of us has to do one about their … [Read more...]

Share your knowledge to get more clients

Why You Should Share Your Knowledge [An Open Letter]

8th May 2017

To anyone who is new to website content creation and worried about giving their knowledge and advice for free. Don’t be … [Read more...]

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Latest Blog Posts

Headline Templates to Crush Creative Blocks

The Famous Drunk Cold Email and Why It Is So Effective

Copywriter’s sketches – seeing words work as I write

Mini-blog round-up, AKA a drive to post more often…

Latest Tweets

January 24, 2019

How to FINALLY Pick a Freelance Writing Niche When You Can't Decide https://t.co/9c1mb43pfC via @jordenmakelle

January 18, 2019

Loving this post - but so long, I'll need to schedule more time to go back to it... https://t.co/RFitU6tHdc

January 16, 2019

Loving the common-sense approach running through this post about lead generation: https://t.co/nCLLtbbG14 #leadgeneration #webpages

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