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Rent Hero, Copenhagen

Rent Hero website copy rewrite

This website copy rewrite transformed informative but so-so text into copy that really addressed this pioneering legal duo’s target market’s concerns at every turn.

 

Rent Hero website rewrite

Normally, a rewrite of existing copy doesn’t go particularly well. It’s usually talking about the wrong things with little concern for the core reader’s problems.

So, I was fortunate that the guys at Rent Hero had got their content hierarchy in good shape and all the information I needed was present. It just required turning around to be more customer-facing and incisive, arousing curiosity and encouraging people to read more.

 

Rent Hero website rewrite testimonial

 

In addition to the Home page, I reworked two further information pages to help English-speaking tenants in Copenhagen understand how they don’t need to put up with exploitative rent rates and costs from landlords.

This led to a commission for a printed letter posted to residents in blocks where they have already helped one tenant get a better deal.

 

Rent Hero - web pages revision

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