You want people to want what you've got.
Your website, emails, ads, landing pages and brochures should stand out and get people on board right from the start. And to do that, you need to be distinctive. I'll help define what makes your brand both different and attractive – your key messages, your positioning, your character and what you stand for – and get those words working for you where it matters, so people feel confident you're the right one for them.
Business owners - need to level up?
A top-tier business should look effective, professional and on-point. You’ll want all your marketing and sales content to reflect your brand's quality, aims and values, and show people exactly what you're capable of, so taking action is a no-brainer. I'll take time to understand your goals so we can define (and achieve) your objectives for your content.
Agencies - need extra help?
You’ll want a copywriter you can put in front of your clients without worrying. Someone who can understand a brief quickly, thrives on connecting with people, asks the right questions and gels with your team. And, most importantly, can deliver quality copy to deadlines across a range of projects.
Who is this guy?
I’m not your average writer. You’ll want someone who thinks hard about every word and won't stop until he's happy with a headline or sentence. Someone who knows about pain points, persuasion principles and stages of awareness as well as SEO, but will also optimise for humans. Someone who can use AI but doesn't rely on it. I’m all about getting to know people.
What’s the process?
Tell me what you expect, the purpose of the copy and your goals, and I’ll give you my thoughts and a quick quote. Then we’ll get to work defining your brand's voice and finding the words your clients need to see. I’ll ask questions about you, your customers, your service and what you stand for.
Will a copywriter really understand your business?
Yes, but you have to feed them. A copywriter who wants to help you succeed asks questions and loves research - into your service, your unique approach, your competitors and your ideal customers. But be sure to point out anything we may have missed. I want to do the best I can to create effective copy that helps both you and your clients, customers or users.
Are you just here to check out prices?
That's cool. I know I'd be curious too.
Let’s start changing things. Get in touch today.
Email me at doug@lookherewriting.com or give me a call on 07982 938538. Let’s talk about what we can do to improve your image, engagement and turnover.