You want to win people over, and get found online
Confidence works both ways. When your website, landing pages and brochures are full of well-crafted copy, you’ll look good and gain more confidence in your business. You’ll be saying exactly what you need to say, dealing with your clients’ needs, and guiding them on to the next stage. And your customers will also gain confidence in your product or service, seeing you as an authority, leading to more calls and sales. But to create this, we still need to ask: Why do people need you, and what are they feeling? What problems do you solve, and why would people come to you in particular?
Going through change in your business?
People usually come to a copywriter when they are going through a period of transformation and need to change what they’re saying to be more effective and impressive. Nobody likes to read a stale website. Are you excited about change and the future? Is your business developing, expanding and stepping up a level? Do you want your website, press releases and other promo material to reflect this? We can start from scratch to craft fresh copy for you, or take your existing copy and switch it up to help you see more enquiries, bookings and sales.
Struggling to find the right words?
Crafting your business’s website copy or brochure text sounds simple in theory, but is often more difficult than you realise. Or you might not have realised exactly what you need to do. Get me to handle it for you. We’ll take it back to the basics and work up. Who are you speaking to? What issues do they have? What do your customers always want or need to know? What words are they using? We’ll identify what you should say on a page-by-page basis, and I’ll write it for you.
Worried by competitors?
Seen another business change up their website and copy to look more slick and professional? You know you’re better than them. And you want to win. Let’s take a close look at your business – what you’re offering and what information you’re giving – and make it just what your customers are looking for. Wondering whether you can afford to use a copywriter is a false economy. These days, when other businesses are anticipating their customers and using sharp messaging, you can’t afford not to.
Who is this guy?
We’re all curious about who we’re dealing with, online or off. Did you know the About page is the most-visited page on any website, after whichever page your visitor landed on? I could talk about Inbound Strategy, SEO, Start With Why, Sales Funnels, Persuasion Science and Keywords, but in the end I enjoy dealing with human beings. Working out what your clients need and what you should say to help them doesn’t have to be complicated. It’s about getting to know people, so check me out.
Will a writer really understand your business?
The answer is, of course, yes. But there is a caveat: you have to feed them. A good copywriter is a sponge of information and loves research – into your product, your competitors and your customers. But there will always be things they don’t know. They’ll ask questions, but make sure you tell them everything about the most important aspects of your business.
This said, I’m a fairly quick study. I promise to give you three ideas to transform your website copy within an hour of putting down the phone, or I’ll do all your page title tags and meta descriptions for free (you have no idea how boring that is).