Great designs catch the eye. But the right words grab hearts, change minds and open wallets.
You want to look good, get found online and connect with your market, so your website, landing pages, brochures, ads and emails get people clicking your link or picking up the phone. I'll help you to define your brand voice, your positioning and key messages so you can feel confidence and pride in how you come over. And you can trust me for press releases and case studies while we're at it.
Business owners - need to level up?
A top-tier business should look confident, effective and professional. You’ll want your website, ads, socials, brochures and press releases to reflect your brand's voice and values, and show people exactly what you're capable of, so they stop, think and take action. I'll take time to understand your goals so we can define (and achieve) your objectives for your content.
Agencies - need extra help?
You’ll want a copywriter you can put in front of your clients without worrying. Someone who can understand a brief quickly, thrives on connecting with people, asks the right questions and gels with your team. And, most importantly, can deliver quality copy to deadlines across a range of projects.
Who is this guy?
I’m not your average writer. You’ll want someone who thinks hard about every word and won't stop until he's happy with a headline or sentence. Someone who knows about pain points, persuasion principles and stages of awareness as well as SEO, but will also optimise for humans. Someone who can use AI but doesn't rely on it. I’m all about getting to know people.
What’s the process?
Tell me what you expect, the purpose of the copy and your goals, and I’ll give you my thoughts and a quick quote. Then we’ll get to work. Defining your brand's voice and finding the words your clients need to see doesn't have to be complicated, but it does take research. I’ll ask questions about you, your outlook, your customers and your service.
Will a copywriter really understand your business?
Yes, but you have to feed them. A copywriter who wants to help you succeed asks questions and loves research - into your service, your unique approach, your competitors and your ideal customers. But be sure to point out anything we may have missed. I want to do the best I can to create effective copy that helps both you and your clients, customers or users.
Are you just here to check out prices?
That's cool. I know I'd be curious too.
Start changing things and get in touch today
Email me at doug@lookherewriting.com or give me a call on 07982 938538. Let’s talk about what we can do to improve your image, engagement and turnover.