You want to win people over, and get found online
When your website, landing pages and brochures are saying exactly what you need them to say - addressing your clients’ needs and guiding them to the next stage - your customers will feel more confidence in you and your service, and you'll gain more confidence in yourself and your business. I’ll be asking you (among other things): What problem do you solve? Why would people come to you? And what are they feeling?
Want to know more about what I do? Click below.
Going through change in your business?
People usually come to a copywriter when they need to transform, or show they’ve moved up a level. Is your business developing and expanding, and are you excited about change and the future? You’ll want your website, press releases and other promo material to reflect this. We can start from scratch to craft fresh copy, take your existing text and switch it up, or create a new landing page to help you get more enquiries and sales.
And remember - never send traffic to a bad page. Learn more at this link:
Agencies - need extra help on your projects?
When you’re stuck for time and busy with ongoing projects, it can pay to bring in outside help to ease the workload and meet your deadline. You’ll want someone who loves meeting people and gels with your team. Who can quickly understand a brief and ask questions if they see any gaps. And who can write across a range of media - from ads to websites, brochures, case studies, landing pages and more.
Want to see what I’ve done for other people?
Worried by competitors?
You’ve seen another company improve their website and copy to look more slick and professional, but you know you’re better than them. And you want to win. Let’s take a close look at your business - what you’re offering and what information you’re giving - and make it just what your customers are looking for.
Wondering whether you can afford to use a copywriter is a false economy. When other businesses are anticipating their customers and using sharp messaging, you can’t afford not to.
Who is this guy?
We’re all curious about who we’re dealing with. Did you know the About page is the most-visited page on any website, after the page your visitor landed on?
I could talk about Inbound Strategy, SEO, Start With Why, Sales Funnels, Persuasion Science and Keywords, but in the end I enjoy dealing with human beings. Working out what your clients need and what you should say to help them doesn't have to be complicated. It's about getting to know people, so check me out.
Will a writer really understand your business?
The answer is, of course, yes. But… you have to feed them. A good copywriter is a sponge for information and loves research - into your product, your competitors and your customers. We’ll ask a lot of questions, but make sure you tell us everything important about your business. There are always things we don’t know we don’t know…
This said, I’m a fairly quick study. I promise to give you three ideas to transform your website copy within an hour of putting down the phone, or I’ll do all your page title tags and meta descriptions for free (you have no idea how boring that is).