Consider your customers, and nobody else
They’re the people who buy what you’re offering and pay your bills. Why have they come to your website? You should answer their questions and show them what they need to see the moment they arrive. I want to talk about WHY you do what you do, not just the what and how. It’s all about customer-orientated messages with engaging text, headlines and content.
Build personal connections
You’d be happier if you were building a relationship with the people who visit your site, wouldn’t you? If they felt they knew and trusted you before they picked up the phone? Together, we can make this happen. By using the kind of language your clients and customers speak and think in themselves, they’ll feel you truly understand who they are and what they need.
Establish trust & credibility
You’re an expert at what you do, so make sure your visitors, customers and users know it. Build their trust, educate them and demonstrate your expertise with useful advice and insightful blog posts. If you make them feel like you knew they were coming and have the answers to their problems, you’ll turn more visitors into leads, sales and conversions.
Think a copywriter will be too expensive?
Think again. In a world where everyone is using sharp headlines and structured content, you need an edge that you can’t provide yourself. How much might it cost your business if you don’t work with a copywriter? We can always start small, and work from there. Nobody ever got fired for enhancing their business.
Avoid all the jargon
Much as I love talking about Inbound Strategy, SEO, Persuasion Science and Keywords, what works best is dealing with human beings. I’m about getting to know people, and I’m sure you are too.