You want to win people over and get found online
Your website, brochure, landing pages, ads, press releases or case studies can get your clients interested, excited and picking up the phone. I’m the real deal and can write for more than one format - when you’ve found a writer you trust for your web pages, you won’t want to search again for your video script or emails.
Business owners - need to level up?
If you are evolving, expanding or launching a new service, you’ll want to show people you’ve raised the bar. You’ll want copy that makes people stop, think, learn and take action. I want to understand your business objectives and help define (and achieve) the goals for your content.
Agencies - need extra help?
You’ll want someone who you can put in front of clients without worrying. Someone who loves meeting people, can quickly understand a brief, asks questions and gels with your team. And, most importantly, will deliver to deadlines across a range of projects or channels.
Who is this guy?
I’m not your average writer. I don’t do average. You’ll want someone who thinks hard, knows about clients’ pain points, persuasion principles, Inbound Marketing and stages of awareness as well as SEO, but will also optimise for humans. I’m all about getting to know people.
What’s the process?
Tell me what you expect, the purpose of the piece and your goals, and I’ll give you my thoughts and a quick quote. Then we’ll get to work. Finding what your clients need to see doesn't have to be complicated, but does take research. I’ll ask questions about you, your customers and your service.
Will a copywriter really understand your business?
Yes, but you have to feed them. A copywriter interested in your business asks questions and loves research - into your service, your competitors and your customers. But be sure to point out anything we may have missed. I’ll want to do the best I can - to help you, and your clients.