Consider your customers, and nobody else
Attract new contacts to your website with better content. Create more sales and make your business look good with useful information. Show people how you can help. It’s all about emotion-based, customer-orientated messages.
Build personal connections
Relate to your audience. Use the kind of language and words that your potential clients and customers think and speak themselves. This way, they’ll feel you truly understand who they are and what they need.
Present what people want to see
Why are they on your site? Deal with your visitor’s needs and queries the moment they arrive. Give them content that tackles their issues right off the bat. Make them feel like you knew they were coming. Be exactly what they were looking for.
Think you can’t afford to work with a copywriter?
Think again. In a world where everyone else is using sharp headlines and structured content, you need an edge that you can’t provide yourself. You can’t afford not to work with a copywriter.
Don’t get immersed in jargon
Much as I love talking about Inbound Strategy, SEO, Persuasion Science and Keywords, what works best is dealing with human beings. I’m about getting to know people, and I’m sure you are too.