Your website is costing you clients and money. Now you can work out exactly how much.
Welcome to a straightforward, step-by-step calculator that turns your vague frustration with outdated messaging into a specific quarterly financial figure.
You already know something is off
Your business has changed significantly since you started. You’ve added services, gained higher-value clients, refined your processes and raised your standards. But your website still reads like it was written by the version of you from three or four years ago.
You know it needs updating. You’ve known for months. But it keeps sliding down the priority list because the cost of leaving it doesn’t feel urgent. Meanwhile, prospects visit your site and you rely on them seeing past the outdated content to the business you’ve actually built. Instead of forming an impression that doesn’t match reality and quietly choosing someone else.
This guide makes the cost of not updating specific. When you can see the number, the decision is simple.
What’s inside:
- The Four Revenue Leaks audit — so you can identify exactly how your outdated messaging is actively driving prospects to your competitors right now
- The Messaging Gap worksheet — so you can see the specific disconnects between what your business delivers today and what your website actually communicates
- The Quarterly Cost Calculator with a worked example — so you can attach a real financial figure to every month you leave your current messaging in place
- The Priority Matrix — so you can see which messaging gaps to fix first for the fastest revenue impact
And it’s here, free to download as a simple PDF workbook:
Doug Smith is a copywriter and messaging strategist who’s worked both freelance and in-agency for almost a decade. He helps business owners and founders close the gap between what their business actually does and what their marketing says, in a way that speaks directly to their customers. He writes across websites, landing pages, brand materials, emails and ads.
One client said it best: “I’m sitting here wondering how many more customers we could have gotten if I had reached out to you sooner.”
Free PDF with fillable worksheets. Takes about 30 minutes.
And if what you find out makes you want to reset your brand messaging and rewrite your key content, I’m here to help.
Let’s calculate my messaging gap
The Messaging Gap Calculator – online version!
If you’d like to run through the worksheets without having to print out a PDF or find paper and pens, here’s a convenient digital version I vibe-coded in Figma Make:
And if you’d like to flick through the calculator before downloading, you can do so here:
Thank you for reading!