A welcome sequence is a vital part of the business-customer relationship. It’s where you need to make people happy to be on your mailing list and valued for their time, attention and space in their inbox. It’s like joining a club.
I love writing emails, but the sad truth is that I can’t include many in my portfolio due to NDAs, the work being non-public or simple lack of documentation of my agency work. So, when I set up my own author site and mailing list, I immediately took the trouble to set up a quick 4-step sequence for new subscribers.
The important elements are:
- Hello, welcome and what to expect from the newsletter
- A check to make sure subscribers downloaded the lead magnet
- A run-down of current publications and what’s in the pipeline
- Thanking readers again, what newsletters will contain and an extra free gift!
Then, subscribers will naturally start to receive the regular emails.
I upload all copy and images into MailerLite for these author emails, but I am also familiar with Mailchimp from other work.
PDF of the welcome sequence copy below. Feel like checking out my author mailing list? Click this link: https://douglascaleb.com/mailing-list/