The client needed to upgrade the About page for their Circus Skills and Aerial Fitness classes listings app. What they had in place was a bit too simple, and not as user-focused as it could be.
I used online research to identify what people who practice this kind of fitness enjoy about it, and what words and phrases they use to express their feelings.
The end result was a page that speaks directly to the users’ issues and aims, while clearly showing how the app will help them.
Great feedback from the client:
“Doug did a great job. He managed to create copy tailored to a very specific niche in the fitness market, which he had little experience with. He kept good communication, asked a lot of good questions and adhered to the deadlines on the project. Highly recommend.” – Andrey Emanjenko, SupaClass, UK