Before working at StrategiQ from Feb 2021 to Sept 2023, I was lucky to be their go-to guy for content for new client website projects. Strangely, it hadn’t occurred to me that when the time came for them to redesign their own website, they would come to me for the copy! I was totally flattered when they made the call.
Creating website copy for the agency that had hired me to create copy for their clients meant I treated this job like a magnum opus. I honed every line to make the content really work hard and carry meaning. I made sure copy was clear and directional. I wanted each paragraph to sum up the essence of the service, values and the team in a rich-yet-lean way. And I wanted it to convey to prospects or clients the value that they would receive from the agency.
Part of the project also involved creating their brand manifesto (probably the first one I’d done!). To make sure I understood the brand voice, I watched, rewatched and watched again (taking notes) videos of the CEO, Andy Smith, in an interview where he laid out his vision and values. This was handy, because pinning him down to answer questions was tricky!
But the real benefit or advantage I had in writing the copy was already knowing the team very well. I understood their outlook, their priorities and their passion for building great-looking websites with a streamlined back-end that moved the needle for their clients.
And I also understood their ideal clients very well too, having written for a few of them. I knew their professionalism, their driving values and their sharp focus on investing to help grow their business.
Working with the designers was a dream, as we’d worked together many times by this point and we both knew the script. Pages came together fluently and effectively, with me identifying exactly what I would talk about where as we moved through the design and down the page.
All in all, a great project to be part of. Of course, times have moved on. The agency has grown and changed a lot in the meantime, and they’ve got a great new website again to reflect their trajectory and target client base. They continue to make their own luck – what a fantastic team.
