Cheap, fast, AND great? You’re right – it’s too good to be true.
You’ve no doubt all seen this before, but for me it never gets old.
I still love the unholy triptych of the three key qualities everyone would like from a piece of work, but don’t always realise you can’t have all at the same time.
The FAST-GREAT-CHEAP diagram sums it up perfectly, and I keep reminding myself of it every time I think about a project and the pricing. It can apply to any business, not just mine.
Basically, you can always have two factors, at the cost of the third.
Want something fast and great? Then it isn’t going to be cheap.
Want something fast and cheap? Then it isn’t going to be great.
Want great work, at a cheap cost? Then it isn’t going to be fast.
It’s a formula that’s never wrong, and at the centre of the diagram is a place where unicorns live.