The client was a newly-formed umbrella company in the UK, and needed a complete website build. Working closely with the website designer, I decided to not copy/adapt much from other sites but to research the field and come up with something unique that would really speak to the clients the company wanted to attract.
Website link: www.senigpay.co.uk
My research into the industry and the clients/workers’ concerns, language, keywords, etc, followed a UX approach and drove the content & structure of the site.
The work covered all copy – from headlines and body copy to button text, page tags, meta descriptions, blog articles, etc.