Look Here Copywriting & Website Content

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doug@lookherewriting.com

07982 938538

Copywriting for events industry

Cornerstone Article

Neuroshaping Event Concept

A complete introduction to the Neuroshaping concept for the client to refer their International Events, Meetings & Congress clients to.

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Sales letter for electrical firm

Sales Letter

Drake Electrical

Enjoyed working with this talented young electrical firm to create an engaging and informative sales letter for their forthcoming marketing campaign.

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Website copy for boutique builders

Case studies

Boutique Construction Project Pages

This boutique home developer in Australia needed smooth-flowing, descriptive pages for their portfolio of stunning projects.

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website copy for equity release

Website Copy

Premier Equity Release

Working closely with an integrated digital marketing agency, I created full website copy for this new Equity Release company, set up as a new business by one of the agency’s longest-standing clients.

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copywriting for accountants

Website Copy

SenigUK Accounting Consultants

This client returned to the same designer for their main company website and we set about enhancing their Home and About pages and adding pages for services, sectors and more…

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copywriting for Web designer

Website Copy

VSmith Design

This start-up web design company needed text for their Home and About pages.

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copywriting for Web designer

Service Pages

VSmith Design – Hosting & Maintenance Services

The client needed a clear and concise run-down of the service on offer, in the tone of voice her clients are used to.

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Product description for shirt

Product Description

Fire Resistant Henley Shirt

A quick product online sales page for an item of fire-resistant workwear.

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Home builder website

Website Copy

Allure Homes

Full website copy for an exciting new project, where the client was creating a platform for potential home-builders to browse and select home designs, and then get them built.

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financial blog post

Blog Post

What Does A CFO Actually Do?

Client was a financial accounting company that needed a well-written 1100-word blog post to cover the subject of the role of a Chief Financial Officer.

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Before & After examples of improved website copy

Website Copy

Website copy – Before & After examples

Websites everywhere have copy that needs improving. Could yours do with an overhaul? Here are a few examples…

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Website Copy

Mango Pay

The client needed input to differentiate them from similarly-named companies and to enhance their website for SEO.

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umbrella company website content

Website Copy

Senigpay

Complete website content for an umbrella company. This was a brand new site, built from scratch.

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Garage service centre video script

Video Script

Car Service Centre Video Script

Client was a high-end automobile sales and service centre who needed a narrator’s script to go over their 60-second promotional video.

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wills website homepage copy

Website Copy

Wills101 Homepage

Client’s project was a completely online service for the quick and easy creation of a Will.

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retail cornerstone content

Website Content

Children’s Toys SEO Article

Client was a children’s toy retailer, specialising in ride-on cars and toys. They needed a cornerstone content piece to help their website’s SEO strategy.

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Jazz article cropped

Magazine Article

Article: A Rhapsody On Jazz And The Liturgy

It’s not often I stray into journalistic articles, but I’m proud of this piece that I wrote for The Melbourne Catholic magazine.

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email management website homepage copy

Website Copy

Gaggle Mail

An email list management service needed new headlines, sub-headers and body copy for their homepage to connect with and convert visitors.

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Blog post writing

Blog Posts

Neon Live

This new ticketing system for promoters of cultural events and venues needed blog posts for additional website content and social media.

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Garage service centre sales letter

Sales Letter

Service Garage Letter

Client was a high-end servicing garage, launching a campaign to reach out to businesses in the nearby area and offer all staff a special service. 

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Website Copy

The Bluebell Hotel

The brief was to provide website content for 6 pages for this characterful family-run hotel: Home, About, Restaurant, Weddings & Conferences, Gallery and Contact.

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Blog Post

Tougher.me

A health & fitness blog post, relevant for the CrossFit audience. After studying online forums, I could see diet was a big deal!

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Brochure

Littleton Town

A tourism leaflet produced for a redeveloped Victorian seaside town, targeted at short-break tourists and day-trippers.

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Ride on cars screen shot

Website Content

Children’s Cars SEO Piece

Contracted through a digital agency to produce 1000-word pieces for product pages on an online retail website for children’s toys. An example of integrating keywords into conversational, easy-flowing text.

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Latest Blog Posts

Easy ways to find your customer voice [parts 1 & 2]

How to respond to the worst job posts in the world [5 questions]

Four questions that give you a headstart on your website copy

How To Write Property Brochures [The Simple Way]

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November 23, 2022

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May 18, 2022

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