A complete introduction to the Neuroshaping concept for the client to refer their International Events, Meetings & Congress clients to.
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Sales Letter
Drake Electrical
Enjoyed working with this talented young electrical firm to create an engaging and informative sales letter for their forthcoming marketing campaign.
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Case studies
Boutique Construction Project Pages
This boutique home developer in Australia needed smooth-flowing, descriptive pages for their portfolio of stunning projects.
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Website Copy
Premier Equity Release
Working closely with an integrated digital marketing agency, I created full website copy for this new Equity Release company, set up as a new business by one of the agency’s longest-standing clients.
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Website Copy
SenigUK Accounting Consultants
This client returned to the same designer for their main company website and we set about enhancing their Home and About pages and adding pages for services, sectors and more…
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Website Copy
VSmith Design
This start-up web design company needed text for their Home and About pages.
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VSmith Design – Hosting & Maintenance Services
The client needed a clear and concise run-down of the service on offer, in the tone of voice her clients are used to.
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Product Description
Fire Resistant Henley Shirt
A quick product online sales page for an item of fire-resistant workwear.
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Website Copy
Allure Homes
Full website copy for an exciting new project, where the client was creating a platform for potential home-builders to browse and select home designs, and then get them built.
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Blog Post
What Does A CFO Actually Do?
Client was a financial accounting company that needed a well-written 1100-word blog post to cover the subject of the role of a Chief Financial Officer.
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Website Copy
Website copy – Before & After examples
Websites everywhere have copy that needs improving. Could yours do with an overhaul? Here are a few examples…
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Website Copy
Mango Pay
The client needed input to differentiate them from similarly-named companies and to enhance their website for SEO.
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Website Copy
Senigpay
Complete website content for an umbrella company. This was a brand new site, built from scratch.
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Video Script
Car Service Centre Video Script
Client was a high-end automobile sales and service centre who needed a narrator’s script to go over their 60-second promotional video.
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Website Copy
Wills101 Homepage
Client’s project was a completely online service for the quick and easy creation of a Will.
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Website Content
Children’s Toys SEO Article
Client was a children’s toy retailer, specialising in ride-on cars and toys. They needed a cornerstone content piece to help their website’s SEO strategy.
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Magazine Article
Article: A Rhapsody On Jazz And The Liturgy
It’s not often I stray into journalistic articles, but I’m proud of this piece that I wrote for The Melbourne Catholic magazine.
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Website Copy
Gaggle Mail
An email list management service needed new headlines, sub-headers and body copy for their homepage to connect with and convert visitors.
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Blog Posts
Neon Live
This new ticketing system for promoters of cultural events and venues needed blog posts for additional website content and social media.
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Sales Letter
Service Garage Letter
Client was a high-end servicing garage, launching a campaign to reach out to businesses in the nearby area and offer all staff a special service.
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Website Copy
The Bluebell Hotel
The brief was to provide website content for 6 pages for this characterful family-run hotel: Home, About, Restaurant, Weddings & Conferences, Gallery and Contact.
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Blog Post
Tougher.me
A health & fitness blog post, relevant for the CrossFit audience. After studying online forums, I could see diet was a big deal!
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Brochure
Littleton Town
A tourism leaflet produced for a redeveloped Victorian seaside town, targeted at short-break tourists and day-trippers.
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Website Content
Children’s Cars SEO Piece
Contracted through a digital agency to produce 1000-word pieces for product pages on an online retail website for children’s toys. An example of integrating keywords into conversational, easy-flowing text.
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