New website copy helping this solo specialist in nutritional therapy to speak clearly to those who need her help the most.
The challenge here was that Helen already had a basic website template but was not able to change the design of the pages. I formatted the copy so that it would be as easy as possible for her to paste it into her CMS, and still be structured so that readers would follow the content down the page without the need for and graphic elements or clickable boxes.
She’s already said she’s getting more clients reacting to it, so all good!
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