Print ads are a great way to reach a certain target market. I helped this independent mortgage adviser with copy that conveyed exactly what she needed to say.
When Catherine Collar approached me for this project, I felt on home territory immediately. Not only was she easy to get on with and a thorough communicator, I’d done a lot of work for another firm of mortgage advisers and was very familiar with the sector.
I created copy for three types of ad – starting with a longer-form structure for a full-page, then slowly whittling it down to a half-page and finally a smaller format advert. Happy to say she was delighted, and now has copy she can use again and again throughout her marketing.
Collar Mortgage Services - Print Ads