Website copy that puts this construction industry recruitment agency way ahead of the competition.
Working in partnership with one of East Anglia’s premier integrated marketing agencies, I developed the copy for the whole of Clearfield’s website.
Their previous copy, much like that of similar companies throughout the industry, was vague, unengaging, and generally not particularly informative. After a discovery session with the client and much subsequent research, I was able to come up copy that spoke to the outcomes visitors are looking for on each page, while revealing the client’s expertise.
The resulting site contained copy that spoke directly to the needs of their target audience, clearly conveyed their message in the right tone and showed Clearfield in a dynamic, professional light.
A real pleasure to work on – thanks to the whole team involved from the designers to the project manager and the clients themselves.
Below samples from the Home, About and Service pages. Weblink: https://www.clear-field.com/Clearfield - Website copy samples