Bringing a friendly, informative and warmly welcoming tone to the best breakfast networking group in Essex.
Chelmsford Business Breakfast Club is one of the longest-running independent groups for like-minded business people to meet in the region. Having been drafted quickly some years ago, its previous website was as you’d expect – dry, formal and uninspiring. They decided on a full update of the design and copy, and I was delighted to help.
Being familiar with the group, its ethos and all the characters within it, as well as knowing what people like about networking (and what they don’t!), I was able to craft sections that spoke directly to visitors’ concerns and do so in the tone that reflected our everyday conversations.
This was a great little project to take on – I felt proud to have put into words everything there is to like about the group, and to give prospective visitors as true impression of what they’re like to deal with and what it’s like to be a member.
Web link: https://www.chelmsfordnetworking.co.uk/
Below samples from the Home and About pages.
CBBC - New Website Copy sample