Working again with my favourite digital agency, the client was a lifestyle financial advisor who needed to upgrade every aspect of their website. They had created previous copy themselves, which, while functional, was not fluent or client-facing enough.
Conducting detailed interviews with the client, I established his core motivations in his work and developed a deep understanding of how he helps to transform lives, as well as make people’s futures secure.
Working with the excellent new page designs from the agency, I created copy to draw people in to inform and educate them, while clearly showing how the client’s approach will help them. Everyone was very happy with the end result!
Lovely feedback from the client:
‘Your copywriting skills really are exceptional. Thank you for all the time and effort you have put into our website. It’s really appreciated.” – Nic Carlton-Smith, CSP Wealth
Website link: https://www.cspwealth.com/
Below copy from selected pages – Home page, ‘How we help’, ‘Your lifestyle’, Business owner segment page, Risk profile process, and About page.