Look Here Copywriting & Website Content

Look Here

  • Home
  • Process
  • About
  • Portfolio
  • Blog
  • Contact
What can a copywriter do for you?

doug@lookherewriting.com

07982 938538

Brand Proposition Boards

brand propositions

Working collaboratively with the digital agency, the brief was to guide the client through the initial stages of a re-branding exercise, ahead of work on their website, brochures and stationery.

We met the clients as a group, and then just the MD separately, to really get to know their business and uncover their core activities, selling points and motivations. All the material from these interviews was distilled down into the 7 distinct elements of their business, and summed up in a ‘What-How-Why’ structure.

This is an internal document, used to bring a sense of clarity and unity to the client’s perceived self-image, their driving motives and their ‘Why’, so involves a lot of ‘we’ language and not much sales copy.

They were really happy with the results, and the project should progress to the next stages.

brand proposition

 

JMS - Brand Propositions

Related

Next
Prev

Looking for something?

  • Home
  • Process
  • About
  • Blog
  • Portfolio
  • Contact
  • Copywriting Fees
  • Terms & Conditions

Follow me on...

  • Facebook
  • Twitter
  • Linked In

Latest Blog Posts

Easy ways to find your customer voice [parts 1 & 2]

How to respond to the worst job posts in the world [5 questions]

Four questions that give you a headstart on your website copy

How To Write Property Brochures [The Simple Way]

Latest Tweets

November 23, 2022

Have just fallen in love with this article about... your About Page! https://www.orbitmedia.com/blog/about-page-best-practices-examples/ via @orbiteers

1595359267154018305
Retweet on Twitter Look Here Writing Retweeted
May 18, 2022

'A copywriter can't guarantee results. But getting a copywriter to work on your project will make it more successful than if you hadn't involved a copywriter at all.'

@LookHereWriting on how a copywriter's value can't be measured by ROI and KPIs: https://bit.ly/3Pr7VV8

1526872765688598530
March 19, 2022

Couldn’t quite believe it when ProCopywriters asked if I wanted to be in a member spotlight... but when I sat down at the keyboard I knew I had to jump at the chance :) https://lnkd.in/dc5veqQD

1505141611239460870
GO DEEPER INTO THE TWITTER FEED...

Copyright © 2023 · Look Here Copywriting
Site by VSMITH