Working collaboratively with the digital agency, the brief was to guide the client through the initial stages of a re-branding exercise, ahead of work on their website, brochures and stationery.
We met the clients as a group, and then just the MD separately, to really get to know their business and uncover their core activities, selling points and motivations. All the material from these interviews was distilled down into the 7 distinct elements of their business, and summed up in a ‘What-How-Why’ structure.
This is an internal document, used to bring a sense of clarity and unity to the client’s perceived self-image, their driving motives and their ‘Why’, so involves a lot of ‘we’ language and not much sales copy.
They were really happy with the results, and the project should progress to the next stages.