A more personal window on my world in copywriting and creative work.
This month has definitely been about more outreach and looking for new work connections, as well as focusing on personal development and continuing to learn.
If that sounds all a bit New Age to you, it isn’t. In the marketing and sales industry, or indeed any business, you need to keep refining your targets, defining your markets and getting into the heads of the people you want to work with or sell to.
On this note, if you run a business that helps people improve their lives and outcomes (in their career, finances or homes), and know that your website or brochures could be doing better, drop me a line via my contact page.
What I’ve been working on
- Articles for IMEX convention Daily magazine on location in Frankfurt
- Editorial profile for a premium car servicing & sales company
- Extra web pages for a property development consultant, plus meta descriptions and page title tags (wrote the website a year ago)
- Case study page for a boutique home renovation firm
- Quick intro copy for an exclusive property development
- Someone’s last-minute GDPR email!
Have to admit, this month I’ve been putting my business first and not left time for personal writing. So, the last chapter of the second Bug Squad book remains unfinished – but in next month’s bulletin I’ll be telling you how it’s been finished, edited and the query emails sent to agents!
Diary – out and about
Networking – great morning meetings as ever with the good people at Chelmsford Business Breakfast Club (thanks for the nudge, Brian!), EBN (sorry I missed the first meeting of the month due to Frankfurt) and Business Biscotti (great informal group hosted by the amazing Jo Clifton).
Colchester Digital featured two more great presentations from Keith Grinstead on how to up your LinkedIn game, and Karen Ainley from Mosaic PR on the evolving world of digital strategy. Excellent again.
WriteNight – I’ve never been that much into poetry, but this month’s session was an interesting change from the usual world of prose and short stories. I’m not about to become The Bard, but it was good to stray a little off the beaten track.
And of course the month finished last night with my first trip into London since July 2016, to go to the FastForward London Summer Launch Party. Great team bringing together young, innovative people in the music industry, and it was a lot of fun to be mingling in those circles again. Cheers Chris!
On the headphones
This month, I’ve been moving towards more uptempo electronic music. Basically, this means a lot of Deadmau5.
Like this: https://www.youtube.com/watch?v=vaIJEKj3MdE
What I’m reading
Aside from reading Roald Dahl’s ‘The Witches’ and trying to persuade my 9-year-old that it’s worth getting through ‘The Hobbit’, I’ve been working through a great workbook from a consultant called Mike Shreeve:
Again, it’s a business ideation book. I’ve downloaded many a free ebook in my time, but this one contains the most value per page than any of them. Very focused and helpful.
Favourite article of the month
There have been quite a few good articles out there this month, but in keeping with a recent hot topic, this take on GDPR is hands-down the page I wish I’d written myself:
Until next month – be prepared for bright sunshine, the longest days of the year and pleasant temperatures with occasional thunder and downpours. Stay productive!
Do you have any questions about what I could do for you? Drop me a line via my Contact page and I promise to respond within 24 hours, if not 24 minutes.