When you want people to focus on one message, one offer, one action.
It could be on your website, or a standalone page with its own URL or on a CRM platform. Either way, a landing page or one-page site doesn’t allow space to wander. It exists for one reason: to move someone from interest to action.
You’ll have a set idea of what that action or outcome will be. Every headline, proof point and call to action needs to pull in the same direction. If the promise is vague, if objections aren’t addressed, if the next step isn’t obvious, then you won’t get the conversion.
There’s a strategy to putting together a strong landing page or single-page site. I’ll draft copy that anticipates hesitation, structures information so momentum builds naturally and makes the decision feel easy by the time your visitor reaches the final call to action.
A focused landing page or one-page site serves you in three ways:
- Defines your offer so people immediately understand it
- Addresses objections before they become barriers
- Guides readers smoothly towards one decisive action
You’ll get:
- Strategically structured, tagged, conversion-focused copy ready for upload
- Feedback on the strongest aspects of your offer and target audience priorities
- Benefit-led messaging rooted in audience insight
- Optional headline and section variations for testing
All put together with one aim in mind: conversion. To inform, but also persuade.
“Doug did a great job. He managed to create copy tailored to a very specific niche in the fitness market, which he had little experience with. He kept good communication, asked a lot of good questions and adhered to the deadlines on the project. Highly recommend.” – Andrey Emanjenko, SupaClass
Landing page projects in my portfolio:
A lot begins with an A4 Session
This is a half-day session that helps us get clear on your positioning, core messaging, what makes your business unique and what you want your website to do. Some clients have gone away with a changed view on their business and priorities. One client enjoyed the process so much, she came back six months later to do it again!
I always ask ‘idiot questions’ before starting a web project, but an A4 Session can be a lightbulb moment that drives everything that gets written.
In case you missed it…
Hi, I’m Doug. I’ve written web pages and marketing materials across a range of industries – from mortgages to marketing agencies, property, community arts, events, apps, recruitment, logistics, accountancy, fibre broadband, subsea scanning and more.
I talk to people about what makes them tick, capture their energy, give their brand a voice and do everything I can to help them connect with their target market. I also write and publish books in my spare time!
Find me on Linkedin!