When you need people to open without thinking and click to know more.
It’s your direct line to your most loyal customers and warmest leads: your mailing list. It’s where you can invite them to get to know your business better, connect on a regular basis, offer them insider views and incentives, give them advice about your industry and build a level of familiarity and trust that social media can only hope to rival.
Your mailing list is also the main marketing channel that you actually own and control. An algorithm change, policy shift or account shut-down can’t take it away.
So, why aren’t you treating your subscribers like gold dust? They have the potential to be your best friends. I can help you keep them interested, loyal and ready to buy when the time is right.
Well-executed email serves you in three ways:
- Keeps you front-of-mind with people who have opted-in to hear from you
- Reinforces your brand: your approach, your personality and your values
- Makes subscribers feel like they know you, so you’ll be their go-to source
You’ll get:
- Newsletters and nurture emails that showcase your business while showing readers what’s in it for them
- Welcome sequences that greet people like a valued guest and make them feel at home
- Launch emails that prime your market to feel like they’re on board already
- One-off special email announcements that actually make the recipient feel special
All uploaded, formatted and scheduled on your mailing list platform – Mailchimp, MailerLite or similar.
“Thank you so much for this! You’re nothing short of amazing at your profession. I’m sitting here wondering, how many more customers we could have gotten if I had reached out to you sooner.” – Alex Dagil, Rent Hero, Denmark
Email-related projects in my portfolio:
A lot begins with an A4 Session
This is a half-day session that helps us get clear on your positioning, core messaging, what makes your business unique and what you want your website to do. Some clients have gone away with a changed view on their business and priorities. One client enjoyed the process so much, she came back six months later to do it again!
I always ask ‘idiot questions’ before starting a web project, but an A4 Session can be a lightbulb moment that drives everything that gets written.
In case you missed it…
Hi, I’m Doug. I’ve written emails and marketing materials across a range of industries – from mortgages to marketing agencies, property, community arts, events, apps, recruitment, logistics, accountancy, fibre broadband, subsea scanning and more.
I talk to people about what makes them tick, capture their energy, give their brand a voice and do everything I can to help them connect with their target market. I also write and publish books in my spare time!
Find me on Linkedin!