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doug@lookherewriting.com

07982 938538

asking why for headlines

The Power Of Why – How Drilling Down To The Core Motivation Makes For Great Copy

7th February 2018

Finding the roots of your reader’s desires.  When coming to write copy, many people have a great topic but stumble … [Read more...]

Doctor Who vs Radio 1 novel

What This Copywriter Does While Others Are Watching TV Or Sleeping

8th September 2017

Some things you do just for the hell of it...   Yes, sorry, I've been quiet on this blog for way too … [Read more...]

cheap copy writing

Why You Need To Invest In A Copywriter For Your Blog Posts

19th June 2017

Cheap copy is the most expensive mistake you’ll make.   There are many people that think you only need to pay a … [Read more...]

classic copywriting image

21+ Things A Copywriter Does When Working On Your Words [notes for a presentation]

25th May 2017

My networking group made me do a presentation about copywriting. Once a month, one of us has to do one about their … [Read more...]

Share your knowledge to get more clients

Why You Should Share Your Knowledge [An Open Letter]

8th May 2017

To anyone who is new to website content creation and worried about giving their knowledge and advice for free. Don’t be … [Read more...]

7 Music Artists To Get Your Brain In The Writing Zone

28th March 2017

The music I use to get my mind in gear for writing.     It's about music, so this blog post is … [Read more...]

The best blog post ever - has this guy got the secret?

10 Great Free Tips on How and Why You Can Create the Best Blog Post Ever!

15th March 2017

The clue is in the title. Nine of the tips are there, listed above, although maybe not in the right order. Those are … [Read more...]

Quick UX Tip: Rinse Those Testimonials & Forum Posts

6th March 2017

Getting real data from real people commenting online is one of the most powerful pieces of research you’ll … [Read more...]

don't ask a copywriter

Why You Shouldn’t Ask A Copywriter About ROI

27th February 2017

When it comes down to it, no matter what a copywriter’s history is, they can’t guarantee success. They can only … [Read more...]

Citations or Listings – Quick SEO Tip #1: Make Sure Your Business Shows Up Everywhere

20th February 2017

Getting Google to see your business or organisation as an entity it can trust.   In the US, they call … [Read more...]

How To Turn Bad Website Copy Into Writing That Wins People Over

13th February 2017

Take a look at your website. Are you encouraging inbound enquiries? When your readers, potential clients or customers … [Read more...]

How To Have A Number 1 The Easy Way: SEO vs The KLF

6th February 2017

On first glance, The KLF and SEO don’t have much in common. But both things worked by developing the same … [Read more...]

The Profile Photo: What You Need To Know Not To Do

30th January 2017

Or: The Photos I Left Out Or: Avoid trying to be too clever with your profile photo.   As a creative person, … [Read more...]

Why Companies Need A Digital Marketing Plan

27th January 2017

In a world where everything is moving from print to online, you can’t avoid it. Five years ago, this was still an … [Read more...]

copywriting at home

“What Does A Copywriter Do Again?”

16th January 2017

It's a question I get from friends, family, acquaintances and some business people too. You wouldn’t believe how often I … [Read more...]

SEO – A 3×3 Guide In Simple Terms

9th January 2017

You might think SEO, or Search Engine Optimisation, is a dark art or something best left to web content writers with … [Read more...]

Why Are Recruitment Agencies Letting Themselves Down?

1st December 2016

You'd think a recruitment agency would know everything there is to know about building relationships with people and … [Read more...]

How To Take A Great DIY Profile Photo – 6 Easy Tips

1st December 2016

A profile photo that makes you look professional, friendly, intelligent, approachable, talented and trustworthy all at … [Read more...]

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Latest Blog Posts

Easy ways to find your customer voice [parts 1 & 2]

How to respond to the worst job posts in the world [5 questions]

Four questions that give you a headstart on your website copy

How To Write Property Brochures [The Simple Way]

Latest Tweets

March 18, 2021

Last night my wife the designer was puzzling over how to handle a landing page for a client. So I sketched out a fast and dirty guide she can follow.

March 3, 2021

What you've all been waiting for... no detail spared. Landing Pages: The Definitive Guide https://backlinko.com/landing-page-guide

January 14, 2021

Enjoyed this one - 3 simple, memorable phrases to help you focus on the future you want: #PassItOn: Visualise your future and know your worth https://www.campaignlive.co.uk/article/passiton-visualise-future-know-worth/1704370 via @campaignmag

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