Getting Google to see your business or organisation as an entity it can trust. In the US, they call … [Read more...]
How To Turn Bad Website Copy Into Writing That Wins People Over
Take a look at your website. Are you encouraging inbound enquiries? When your readers, potential clients or customers … [Read more...]
How To Have A Number 1 The Easy Way: SEO vs The KLF
On first glance, The KLF and SEO don’t have much in common. But both things worked by developing the same … [Read more...]
The Profile Photo: What You Need To Know Not To Do
Or: The Photos I Left Out Or: Avoid trying to be too clever with your profile photo. As a creative person, … [Read more...]
Why Companies Need A Digital Marketing Plan
In a world where everything is moving from print to online, you can’t avoid it. Five years ago, this was still an … [Read more...]
“What Does A Copywriter Do Again?”
It's a question I get from friends, family, acquaintances and some business people too. You wouldn’t believe how often I … [Read more...]
SEO – A 3×3 Guide In Simple Terms
You might think SEO, or Search Engine Optimisation, is a dark art or something best left to web content writers with … [Read more...]
Why Are Recruitment Agencies Letting Themselves Down?
You'd think a recruitment agency would know everything there is to know about building relationships with people and … [Read more...]
How To Take A Great DIY Profile Photo – 6 Easy Tips
A profile photo that makes you look professional, friendly, intelligent, approachable, talented and trustworthy all at … [Read more...]