How Will A Copywriter Help You?
You didn’t get into your business to be a marketer.
You’re not a copywriter. You want to be focussed on making your service or product happen, and working hard for your clients and customers. You could create website content, landing pages and sales copy yourself, but you’ve got calls to make, emails to reply to and a job to do.
But let’s say you do find the time to write copy for your website. A lot of people want to, and naturally they enjoy talking about their business or themselves. And they are usually great at doing it, but the common problems with this are:
- Talking a lot about themselves and their achievements, not their customers and their issues.
- Not researching what their customers actually want to read or see on a website – what are people always looking for?
- Taking a long time over it, thus holding up their website designer and delaying a launch or re-design at a crucial time.
They are too close to the subject matter, and need a different perspective.
That’s why you need a good copywriter to create content and copy for you, and give it the attention you want. Someone who can find ways to connect with your potential clients, draw people in and prompt them to act.
I can offer help with:
- website copy – home, about and services pages
- blog posts
- SEO – optimising text for search engines and user experience
- press releases
How does the work pan out? For a more about how I work with clients, from initial chat to final edits, check out my Process section.
Getting a freelance copywriter involved can be the quickest way to improve your image, positioning and turnover. Careful, this is the long read…
Reach out to your public
Whether you’ve got a product, service or cause to promote or sell, understanding the target audience – their needs, fears and desires – is the key to persuasion.
Target what your readers want and worry about, and you’ll be able to turn them around. Most people make decisions emotionally, not logically.
And don’t forget, more people now access websites using their mobile devices than a desktop computer. User experience is especially important in these circumstances. You need to find out what your site visitors want to read or know, and present it in clear, concise messages.
Speak with the right voice
It’s all about talking to people in the language they think and speak in themselves. Aligning yourself with your target market and ensuring they relate to you.
A good copywriter will find the right words and use them effectively, working on your content to increase the productivity of your website, newsletters, brochures, adverts, scripts and all other kinds of material.
It’s essential to make yourself stand out. Every day, an office worker gets an average 121 emails and over 2 million new articles are posted on the internet. On WordPress alone, around 90,000 blog posts are published every hour (source: https://wordpress.com/activity/).
Optimising what you say and making it easy for your public to find you has never been more important.
Prompt, competent and easy to work with
You’ll want a writer who is reliable, friendly, articulate and quick on the uptake. Someone that can highlight your strong suits, talk in a way that resonates with your public and move them to take action. It could be to ask for a quote, book a session, buy your product, join a mailing list, call for an appointment, or simply read to the finish.
A creative content writer will deliver copy that people want to read and that drives them to the next stage. Your service can show up higher on web searches and get more customers clicking through to your website. It can also get better responses to mailouts and advertisements, and keep people reading once they’re in.
Give your project an edge with a fresh pair of eyes
Writing is a service and a job, but also stimulates ideas. The process of going over the needs and goals for your content can often lead to new concepts for your project or business as a whole.
There are other benefits too. You don’t have to keep a writer on the payroll as a member of staff and worry about their salary, taxes, etc. I’m flexible, available on an as-needed basis and, as I work for a variety of clients, I’ll be able to bring insight, new ideas and an external perspective.
And needless to say, marketing managers, creative teams and business owners out there… You can save time, save stress and look good while increasing your organisation’s engagement and turnover.
Are you a designer, developer or fellow writer? Reduce pressure and stop over-work in busy periods by bringing in a freelancer or partnering with another creative person.
Any questions about anything at all? Do get in touch. I’m always up for a quick call if there’s anything you want to chew over. Or drop me a line today at firstname.lastname@example.org to start the ball rolling on your project.
To see my usual terms & conditions, just click this link. They might look a bit cold and harsh, but they’re just to outline how we’d work.