How Will A Copywriter Help You?
You didn’t get into your business to be a copywriter.
I imagine you want to be focused on making your service or product happen, and working hard for your clients and customers.
You could create website content, landing pages and sales & brochure copy yourself, but you’ve got calls to make, emails to reply to and a job to do. It’s likely you don’t have the time, the inclination or the skills to do it.
This is where a copywriter can come in and make a difference
It’s not only big companies who need or want to hire copywriters. Small and medium-sized enterprises can see the benefits too. In fact, if a business if finding its feet or going through change, then that’s the time it needs effective copy the most.
We’re not that expensive and, considering the difference good copy can make, it’s an investment, not a cost.
But let’s say you do find the time to write copy for your website. A lot of people want to, and, naturally, everyone likes talking about their business and themselves.
Some people are great at doing it too. But writing your own website copy can lead to some common problems.
People writing their own promotional copy usually…
- Talk a lot about themselves and their achievements, but not their customers and their issues
- Don’t research what customers actually want to read or see on their website – what are their visitors are always looking for, or asking about?
- Take too long over it, which holds up their designer and leaves their business without a functioning website, maybe at a crucial time
- Get distracted by other tasks, so the writing never gets finished
- Write copy containing errors in grammar, style and punctuation that make them look unprofessional. So they don’t get taken very seriously.
Don’t let this be you.
In the end, a business owner or manager is too close to the subject matter. It needs a different perspective. Unfortunately, handing the job to an intern or an employee with some spare time just isn’t going to cut it.
This is why you need a good copywriter to create great content for you, and to give it the attention you want. Someone who can find ways for your website to connect with your potential clients, draw people in and prompt them to act.
I can help with:
- website copy: pages for home, about, services and products
- blog posts
- SEO: optimising text for search engines and user experience
- brochure copy: headlines, slogans, structure and reader-friendly text
- proofreading and copy-editing
How does the work pan out? For a run-down of how I work with clients, from initial chat to final edits, check out my Process section.
Getting a freelance copywriter involved can be the quickest way to improve your image, positioning and turnover. Get ready, this is the long read…
Reach out to your public
Whether you’ve got a product, service or cause to promote or sell, understanding the target audience – their needs, fears and desires – is the key to persuasion.
What questions do your clients and customers always ask you? Your website should answer them, front and centre.
Target what your readers want and worry about, and you’ll be able to turn them around. People make decisions based on emotion, not logic.
And don’t forget, more people now access websites using their mobile devices than a desktop computer. User experience is especially important in these circumstances. You need to find out what your site visitors want to read or know, and present it in clear, concise messages.
Speak with the right voice
It’s all about talking to people in the language they think and speak in themselves. Aligning yourself with your target market and ensuring they relate to you.
A good copywriter will find the right words and use them effectively, working on your content to increase the productivity of your website, newsletters, brochures, adverts, scripts and more.
It’s essential to make yourself stand out. Every day, an office worker receives an average 121 emails, and over 2 million new articles are posted on the internet. On WordPress alone, around 90,000 blog posts are published every hour (source: https://wordpress.com/activity/).
Optimising what you say and making it easy for your public to find you has never been more important.
Prompt, competent and easy to work with
You’ll want a writer who is reliable, friendly, articulate and quick on the uptake. Someone that can highlight your strong suits, talk in a way that resonates with your public and move them to take action.
It could be to ask for a quote, book a session, buy your product, join a mailing list, call for an appointment, or simply read to the finish, but you need them to do something.
A creative content writer will deliver copy that people want to read and that drives them to the next stage.
By using the words your potential customers or clients use, your service can show up higher on web searches, so you get more people clicking through.
You can also get better responses to mailouts and advertisements, and keep people reading once they’re hooked.
Give your project an edge with a fresh pair of eyes
Writing is a service and a job, but it also stimulates ideas. The process of going over the needs and goals for your content can often lead to new concepts for your project or business as a whole.
There are other benefits too. You don’t have to keep a writer on the payroll as a member of staff, so there’s no worry about salary, taxes, etc.
I’m flexible, available on an as-needed basis and, as I work for a variety of clients, I’ll be able to bring insight, new ideas and an external perspective.
And I’ll say it again: business owners, marketing managers and creative teams out there… With a good copywriter on your side, you can save time, save stress and look good while increasing your organisation’s engagement and turnover.
Are you a designer, developer or fellow writer? Reduce pressure and over-work in busy periods by partnering with another creative person like me.
Any questions about how I might approach your project? Do get in touch. I’m always up for a quick call if there’s anything you want to chew over. Or drop me a line today at firstname.lastname@example.org to start the ball rolling.
To see my usual terms & conditions, just click this link. They might look a bit cold and harsh, but they’re just to outline how we’d work together.
Want to know more about copywriting? It’s worth browsing through my blog posts.
Thanks for reading!