Talking, listening, learning, understanding, then working. It’s really straightforward to work with a copywriter.
The first step
Drop me a line by email or call me for a quick chat about what you need done. Once I’ve got a handle on it, I’ll be able to give you a quote for the job by email and then, if you’re happy, we can take it further.
I like meeting people, but if time and distance is an issue then phone, email or Skype work just as well. I don’t need to be on your doorstep. Learning about your company, your values, your voice and your target audience is the most important thing.
To get the job right and I’ll have a bunch of questions to ask you. Many of them might seem obvious, but I don’t want to assume anything. As someone once said: ‘assume makes an ass of u and me.’
Nailing the basics will really help to understand your aims and goals for the project, however simple or in-depth.
Bringing it all together
We’ll agree a schedule and then I’ll get to work. Getting the content right is as much about research and thought as it is about the actual writing. It pays to check what language, words, subjects and tone your target audience is using before starting.
You’ll get a first draft at the time agreed and will have the opportunity to give feedback and suggest any changes. I aim to get things spot-on first time, but it’s normal to make a few amendments and edits on the initial proposal, and I allow for two re-writes as part of the deal.
By the end of this process, you should have winning content for your project and we should be able to sign off! It’s much simpler than you think to work with a copywriter – keeping communication channels open is key.
Do you need a new website or an upgrade? This site was designed and built by the talented VSmith Design, a specialist in responsive websites, WordPress and logo design.
To optimise the user experience and make people feel like you knew what they wanted before they got there, work on the website content should go hand-in-hand with the design. Working with me could result in a 360-degree solution for your company’s brand.
“What are your rates?”
I price projects by the job so that you and me both know where we stand regarding cost. No two projects are exactly the same, and so neither are many quotes. Feel free to drop me an email about your project and I’ll do a beer-mat estimate.
I generally don’t work on an hourly rate, as it often leads to fears that costs will spiral out of control and/or a desire to control the writer’s time to a minimum. Both of which will lead to a bad job and a poor working relationship. This said, I do believe in horses for courses and we can talk about what works best for both of us.
“How much notice do you need? When are you available?”
Generally, I can get onto a brief pretty quickly. I would aim to get back to you with a first draft, or a general outline for a longer project, a couple of days after we’ve gone over the brief. Check in with me to find out a current time-scale. Obviously, if time is an issue for either of us, we can flag it up.
“How many re-writes can we expect?”
You can get two rounds of re-writes or amendments (if they’re needed!) as part of the deal.
“Can we meet up to discuss?”
Absolutely – but let’s have a quick call or email first, to get a handle on the job.
For a quick insight into how I can work with your website text to make it better and appeal to people more, check out my blog post on the subject.